{"id":100280,"date":"1998-11-27T13:11:00","date_gmt":"1998-11-27T10:11:00","guid":{"rendered":"https:\/\/www.remgo.com\/11\/?p=100280"},"modified":"2025-03-15T13:12:26","modified_gmt":"2025-03-15T10:12:26","slug":"krize-ragmen-ramstore","status":"publish","type":"post","link":"https:\/\/www.remgo.com\/11\/krize-ragmen-ramstore\/","title":{"rendered":"Krize ra\u011fmen Ramstore"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rusya\u2019daki krizden daha da b\u00fcy\u00fcyerek \u00e7\u0131kan Migros bir y\u0131l aradan sonra ikinci hipermarketi Moskova\u2019da a\u00e7t\u0131. 32 bin metrekarelik alana kurulu Ramstore, Beylikd\u00fcz\u00fc\u2019ndekinin ard\u0131ndan Migros\u2019un ikinci b\u00fcy\u00fck, Rusya\u2019n\u0131n ise en b\u00fcy\u00fck ma\u011fazas\u0131 unvan\u0131n\u0131 kazand\u0131. Enka\u2019n\u0131n yedi ayda tamamlad\u0131\u011f\u0131 ma\u011faza 45 milyon dolara mal oldu. Ramstore\u2019un bir ba\u015fka \u00f6zelli\u011fi de kredilerin k\u0131s\u0131ld\u0131\u011f\u0131 bir ortamda D\u00fcnya Bankas\u0131\u2019ndan 30 milyon dolarl\u0131k krediyi alm\u0131\u015f olmas\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moskova\u2019daki ikinci Ramstore\u2019un d\u00fcn yap\u0131lan a\u00e7\u0131l\u0131\u015f t\u00f6reninde bulu\u015fan Moskova Belediye Ba\u015fkan\u0131 Yuri Lujkov, T\u00fcrkiye\u2019nin Moskova B\u00fcy\u00fckel\u00e7isi Nabi \u00deensoy, Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Rahmi Ko\u00e7 ve Enka Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00dear\u0131k Tara yapt\u0131klar\u0131 konu\u015fmalar\u0131n ard\u0131ndan Moskova\u2019n\u0131n en modern al\u0131\u015fveri\u015f merkezini hizmete a\u00e7t\u0131. T\u00f6rene Ko\u00e7 Ailesi, Ko\u00e7 Holding, Enka Holding, Migros ve Ram yetkilileri kat\u0131ld\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Moskova\u2019n\u0131n imaj\u0131n\u0131 y\u00fckseltti<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Devlet Bakanl\u0131\u011f\u0131 se\u00e7imlerinin en \u00f6nemli adaylar\u0131dan Moskova Belediye Ba\u015fkan\u0131 Yuri Lujkov, a\u00e7\u0131l\u0131\u015f t\u00f6reninde yapt\u0131\u011f\u0131 konu\u015fmada, ma\u011fazan\u0131n Moskova\u2019n\u0131n imaj\u0131n\u0131 y\u00fckseltti\u011fini belirtti. Ko\u00e7 Holding ve Migros T\u00fcrk Y\u00f6netim Kurulu Ba\u015fkan\u0131 Rahmi Ko\u00e7 ise 1996 y\u0131l\u0131nda ilk Ramstore\u2019un a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 ve yeni Ramstore yat\u0131r\u0131mlar\u0131 hedefinin h\u0131zla ger\u00e7ekle\u015ftirilmesinden duydu\u011fu mutlulu\u011fu belirtti. Moskova\u2019da perakende sekt\u00f6r\u00fcnde yat\u0131r\u0131mlar\u0131n s\u00fcrece\u011fi konusunda kararl\u0131l\u0131\u011f\u0131n\u0131 belirten Ko\u00e7, gelecek y\u0131l Moskova\u2019da \u00fc\u00e7\u00fcnc\u00fc Ramstore Al\u0131\u015fveri\u015f Merkezi\u2019nin ve 2000 y\u0131l\u0131na girerken d\u00f6rd\u00fcnc\u00fc Ramstore\u2019un hedeflendi\u011fini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rusya\u2019n\u0131n ya\u015fanan krizden g\u00fc\u00e7lenerek \u00e7\u0131kaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 ifade eden Ko\u00e7, 1997-98 y\u0131l\u0131nda Rusya\u2019ya sadece Ramstore\u2019lar i\u00e7in 100 milyon dolarl\u0131k yat\u0131r\u0131m yap\u0131ld\u0131\u011f\u0131n\u0131 belirtti. T\u00f6ren sonras\u0131nda Rahmi Ko\u00e7, \u00dear\u0131k Tara ile beraber IFC ile 30 milyon dolarl\u0131k kredi anla\u015fmas\u0131n\u0131 imzalad\u0131. Yeni hipermarket in\u015faat\u0131 i\u00e7in kullan\u0131lacak bu kredi, 10 y\u0131l geri \u00f6demeli. Moskova\u2019n\u0131n Maryina Roscha b\u00f6lgesinde yer alan Ramstore Al\u0131\u015fveri\u015f Merkezi, i\u00e7inde bulunan hipermarket, 80 ihtisas ma\u011fazas\u0131, fast food restoranlar, 700 ki\u015filik d\u00f6rt sinema salonu ile e\u011flence ve aktivite merkezinden olu\u015fuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ramstore Genel M\u00fcd\u00fcr\u00fc Aziz Bulgu\u2019ya g\u00f6re, \u00e7okuluslu \u015firketler \u2018risk hesab\u0131\u2019 yaparken, Ramstore ilk olman\u0131n avantaj\u0131yla k\u00f6\u015fe ba\u015flar\u0131n\u0131 tuttu. Gelecek y\u0131l \u00fc\u00e7\u00fcnc\u00fc hipermarketin temelinin at\u0131laca\u011f\u0131n\u0131 belirten Bulgu \u015funlar\u0131 dedi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u0130lk ma\u011fazam\u0131z\u0131 bir y\u0131l \u00f6nce a\u00e7t\u0131\u011f\u0131m\u0131zda, Bat\u0131l\u0131 hipermarket zincirleri bizi \u015fa\u015fk\u0131nl\u0131kla izliyordu. \u2018Rusya \u00e7ok riskli bir pazar. B\u00f6ylesi bir yat\u0131r\u0131m\u0131 nas\u0131l g\u00f6ze al\u0131yorsunuz\u2019 diyorlard\u0131. Biz 3-4 milyon dolar harcay\u0131p, Moskova\u2019n\u0131n ilk \u00e7a\u011fda\u015f al\u0131\u015fveri\u015f merkezini a\u00e7t\u0131k. Kriz s\u00fcresince, sadece eyl\u00fcl ay\u0131nda sat\u0131\u015flar\u0131m\u0131z \u00e7ok ciddi oranda d\u00fc\u015ft\u00fc. Ruble y\u00fczde 100\u2019den fazla de\u011fer kaybetti. Ama \u015fimdi i\u015fler yolunda. Saatte 1000 ki\u015fi Ramstore\u2019a al\u0131\u015fveri\u015f i\u00e7in geliyor. Hatta reel olarak y\u00fczde 20 b\u00fcy\u00fcme sa\u011flad\u0131k. \u00c7\u00fcnk\u00fc halk art\u0131k paras\u0131n\u0131 daha dikkatli harcamak zorunda. Ramstore, piyasaya g\u00f6re daha ucuz ve daha kaliteli. Biz temel t\u00fcketim mallar\u0131 sat\u0131yoruz. Kriz bizi etkilemez.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Birincisine fark att\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ramstore, imaj sorunu ya\u015fayan T\u00fcrk \u00fcr\u00fcnlerinin Rusya\u2019daki vitrinini de olu\u015fturruyor. Hesap makinesi yerine optik okuyucular\u0131n kullanld\u0131\u011f\u0131 ramstore, Ruslar\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 da de\u011fi\u015ftiriyor. Ramstore\u2019da al\u0131\u015fveri\u015f in al\u0131\u015fkanl\u0131k yaratt\u0131\u011f\u0131n\u0131 belirten Moskoval\u0131, ma\u011fazay\u0131 prestij merkezi olarak da tan\u0131ml\u0131yor. Moskova\u2019da a\u00e7\u0131lan ilk Ramstore, 34 milyon dolara malolmu\u015ftu. 32 bin metrekare b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki ikinci Ramstore hem metrekare hem de maliyet olarak birincisine fark att\u0131. \u0130kinci Ramstore\u2019un b\u00fcy\u00fckl\u00fc\u011f\u00fc birincisinden 12 bin metrekareb\u00fcy\u00fck, maliyeti ise 11 milyon dolar daha fazla. Yeni Ramstore\u2019da 40 kasayla hizmet veriliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">27 Kas\u0131m 1998 Cuma<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rusya\u2019daki krizden daha da b\u00fcy\u00fcyerek \u00e7\u0131kan Migros bir y\u0131l aradan sonra ikinci hipermarketi Moskova\u2019da a\u00e7t\u0131. 32 bin metrekarelik alana kurulu Ramstore, Beylikd\u00fcz\u00fc\u2019ndekinin ard\u0131ndan Migros\u2019un ikinci b\u00fcy\u00fck, Rusya\u2019n\u0131n ise en b\u00fcy\u00fck ma\u011fazas\u0131 unvan\u0131n\u0131 kazand\u0131. Enka\u2019n\u0131n yedi ayda tamamlad\u0131\u011f\u0131 ma\u011faza 45 milyon dolara mal oldu. Ramstore\u2019un bir ba\u015fka \u00f6zelli\u011fi de kredilerin k\u0131s\u0131ld\u0131\u011f\u0131 bir ortamda D\u00fcnya Bankas\u0131\u2019ndan 30 milyon dolarl\u0131k krediyi alm\u0131\u015f olmas\u0131. Moskova\u2019daki ikinci Ramstore\u2019un d\u00fcn yap\u0131lan a\u00e7\u0131l\u0131\u015f t\u00f6reninde bulu\u015fan Moskova Belediye Ba\u015fkan\u0131 Yuri Lujkov, T\u00fcrkiye\u2019nin Moskova B\u00fcy\u00fckel\u00e7isi Nabi \u00deensoy, Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Rahmi Ko\u00e7 ve Enka Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00dear\u0131k Tara yapt\u0131klar\u0131 konu\u015fmalar\u0131n ard\u0131ndan Moskova\u2019n\u0131n en modern al\u0131\u015fveri\u015f merkezini<\/p>\n","protected":false},"author":1,"featured_media":56777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1740],"tags":[56],"class_list":["post-100280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radikal-moskova","tag-moskova"],"_links":{"self":[{"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/posts\/100280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/comments?post=100280"}],"version-history":[{"count":0,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/posts\/100280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/media\/56777"}],"wp:attachment":[{"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/media?parent=100280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/categories?post=100280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.remgo.com\/11\/wp-json\/wp\/v2\/tags?post=100280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}